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Saturday 13 July 2013

significance of Meta elements in SEO

Meta elements
Meta elements are the HTML or XHTML element used to provide structured metadata about a Web page. Multiple Meta elements with different attributes are often used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
Example of Meta tags-

Meta Description
Meta description tags, while not imperative to search engine rankings, are extremely important in ahead user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contain the information they're looking for.

Meta Keywords
The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with the break of what you've printed on your site.

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