Legitimate subjects in search engine optimization.

Bread crumbs
This is a fun twist and refers to the Web site navigation that tells the visitor exactly where they are on your site. It’s a best practice in SEO terms as well as it aids the search engines to recognize the hierarchy of your site ,that means which are the important pages.

Google Dance
Google is always trying to recover searches for its users therefore the algorithm is being updated and tested often and so your site may jump up and downward positions on the Google results page

Google Juice
The trust and authority can be uttered as pagerank that Google gives and which flows through outgoing links to other pages.

Conversion Rate
The percentage of total visitors of a website who actually purchase something, request more information or another action

Gateway Page
A web page created specifically for submission to a search engine, these pages usually have the keywords or phrases repeated more than a few times in an attempt to pressure search engine results. The page is designed for submission and is not viewed by your actual visitors. Gateway pages are in poor tasteand are considered spamming. Also known as an entry page, doorway page or bridge pages.

Mirror Sites
Sites that all contain closely the same content but hosted on different domains, IP’s, or servers. This perform can be considered spamming, since having many sites with the same content is an attempt to saturate seek results.

New and interesting topics of search engine optimization.

1.Breadcrumbs

breadcrumbs can be a great way to help users identify where they are located.

Types of Breadcrumbs.

a. Location-based breadcrumbs

b. Path-based breadcrumbs

c. Attribute-based breadcrumbs

2.Exact Match domain(EDM)

According to EDM, some business man purchase their domains with the name of their keywords, this is not easy, so their site is on top through that keyword.

So google produced a EDM update, according to this update, if your domain name is matched with your keyword, then your site would be blocked by google or google said GOOD BYE to ur site.

3. robots.txt file

Robots.txt file is not a html file, it is just a text file.

The main use of this file is that, to tell search engines what they have to crawled or what not.

In this file, we can hide our folders, files, images and any type of file, which we don’t want that is crawled by spiders.

4.Meta Tags.

Meta tags is mainly use for displaying any web page.

significance of Meta elements in SEO

Meta elements
Meta elements are the HTML or XHTML element used to provide structured metadata about a Web page. Multiple Meta elements with different attributes are often used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
Example of Meta tags-

Meta Description
Meta description tags, while not imperative to search engine rankings, are extremely important in ahead user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to advertise content to searchers and to let them know exactly whether the given page contain the information they're looking for.

Meta Keywords
The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with the break of what you've printed on your site.