FIVE fantastic Advantages of SEO

FREE TARGETED TRAFFIC

The primary advantage of SEO over any other type of internet marketing. Once your site is ranked in the top 10 for your keyword phrase, you should be capable to keep it there with a minimum of fuss. This means that you will receive free traffic as long as you keep it up

Superb ROI (Return on investment)

Return on investment is one of the main advantages of SEO over paid publicity. A site takes a few time to get rank and after the site ranked, the ROI will be immense.

COST EFFECTIVENESS

SEO is one of the most cost-effective ways of marketing. If the site is correctly designed and optimized then it has a longer positions compared to the Pay Per Click Advertising.

BETTER USABILITY

The site is easily accessible to the large part of the online users. A improved optimized and designed website at all times attracts lot of visitors

HIGHER SALES

Increased visibility, cost effectiveness and convenience leads to the higher sales.

How to find best keywords for our site

To find your best keywords, look at what product or service you are trying to sell. The keywords you use should be applicable to the focus of your website and should be featured all through all of your pages.

The best tool, in my opinion, for finding relevant keywords is Google Adwords Keyword Tool. If you have an idea for a keyword, you can fill in the “word or phrase” box to find related keywords that you can apply

Google Adwords Research Tool-even though this tool is primarily intended for Adwords bidders, this is also widely used by webmasters and publishers to measure the popularity of different keywords based on their Google search volume.

There are many tools for search best keywords:-

Google Suggest

Google Suggest also offers a nice way to research keywords. When you start typing a word in the Google suggest box, it starts showing the related most popular search queries in a drop down menu. Therefore you can directly come to know about the related keywords / sentences for a exacting search query.

Wordtracker’s Free Tool

When it comes to finding the right keywords, Wordtracker is definitely a name you can count on. They above all provide paid keyword research tools but they have a free tool too, which, for a particular question, can make up to 100 related keywords and an guess of their daily search volume.

SEO Book Keyword Suggestion Tool

Although unlike SEO related sites have developed their own keyword research tools, the one by SEObook.com is worth mention.

Why we have to use Search Engine Optimization.

Search engine optimization is the process of affecting the visibility of a website in a search engine's "natural" or un-paid search results. In general, the earlier (or higher ranked on the search results page), and more commonly a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, with image search, local search, video search, educational search, news search and industry-specific upright search engines.

As an Internet marketing policy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted spectators. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing actions of search engines. Promoting a site to increase the number of inbound links, is another SEO tactic.

Search engine optimization is often about making small modification to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when collective with other optimizations, they could have a noticeable crash on your site's user experience and routine in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them