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Wednesday 31 July 2013

Legitimate subjects in search engine optimization.

Bread crumbs
This is a fun twist and refers to the Web site navigation that tells the visitor exactly where they are on your site. It’s a best practice in SEO terms as well as it aids the search engines to recognize the hierarchy of your site ,that means which are the important pages.

Google Dance
Google is always trying to recover searches for its users therefore the algorithm is being updated and tested often and so your site may jump up and downward positions on the Google results page

Google Juice
The trust and authority can be uttered as pagerank that Google gives and which flows through outgoing links to other pages.

Conversion Rate
The percentage of total visitors of a website who actually purchase something, request more information or another action

Gateway Page
A web page created specifically for submission to a search engine, these pages usually have the keywords or phrases repeated more than a few times in an attempt to pressure search engine results. The page is designed for submission and is not viewed by your actual visitors. Gateway pages are in poor tasteand are considered spamming. Also known as an entry page, doorway page or bridge pages.

Mirror Sites
Sites that all contain closely the same content but hosted on different domains, IP’s, or servers. This perform can be considered spamming, since having many sites with the same content is an attempt to saturate seek results.

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